The last few years have been wild.
After nearly 8 years at the agency Builtvisible, I left in 2020 to join Wise (then known as TransferWise). I was hired into the SEO team but now head up Marketing Platform, an engineering team responsible for marketing data infrastructure. It’s been a busy time at Wise - we had a domain migration, a rebrand, and an IPO in quick succession.
I also became a dad in 2021 (in the depths of COVID), and again in 2023 - just a few months ago. Here I am with sprog #2:
So, why am I posting here? Because I’ve only gone and indulged in that most foolish of pastimes and built a new personal website. In short, I wanted:
- to tinker with Astro, my new favourite static site generator. I’ve built sites with Hugo for years and still like it, but after experimenting with alternatives like Eleventy I stumbled upon Astro. I can’t remember the last time I found a piece of web tooling so intuitive and enjoyable.
- to have a professional online presence beyond LinkedIn. I’m lucky enough to have a good job at a profitable company, working on a product I believe in. But even so, seeing friends being laid off left and right makes me uneasy. For that reason I decided to start writing here, which I find a far more appealing prospect than posting there.
Thanks for dropping by!